U.S. HISPANIC
DishLATINO becomes first nationwide exclusive carrier of Spains Antena 3 Internacional
Maribel Ramos-Weiner| 26 de septiembre de 2014
As the only nationwide provider, DishLATINO debuted Spains Antena 3 Internacional this week, adding another exclusive channel to its lineup that connects subscribers in the U.S. to their home country abroad and expands the cultural variety for all viewers. DishLATINO will feature the new channel in its Plus, Dos and Max packages in standard definition on channel 839.Antena 3 Internacional is a leading broadcaster in Spain it is a natural fit with our channel lineup as we seek to provide more relevant and high-quality content that speaks directly to our subscribers, said Alfredo Rodríguez, VP of DishLATINO. Antena 3 Internacional is owned by Atresmedia and retransmits a selection of the most successful programs of Antena 3, Spains first nationwide private television station, as well as other content from Atresmedias family of channels. Subscribers will be able to enjoy a variety of programming such as daily news from Spain on Noticias, top-rated shows like El Hormiguero and Espejo Público, as well as the game show La Ruleta de la Fortuna. The agreement is the culmination of years of hard work. It allows a strong boost to Antena 3 Internacional growth, and we are confident that the channel will continue to expand in the US market with a product that has already proven to be successful in very competitive markets, said Mar Martínez Raposo, head of International Distribution for Atresmedia. Rodríguez said he anticipates not only Spanish foreign nationals to show great interest in the addition of Antena 3 Internacional to the DishLATINO lineup but also markets like Washington, DC, which is the location of the Spanish Embassy, and those with Spanish Consulates, like Miami, San Francisco and Houston, where DishLATINO will focus its outreach and marketing efforts.
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